Styles, Political Campaign Posters and Meanings: A Study of Ekiti State 2022 Governorship Election Posters

Adedoja Mofoluwalope Olayiwola, Jayeoba Segun Martins

Abstract

This research focuses on the stylistics analysis of campaign posters specifically Ekiti State 2022 governorship election campaign posters. The study aims to critically analyse the posters and examine some stylistics features inherent in them. These features are special effects and are believed to communicate with the public. The objectives, therefore, are to examine the deployment of stylistics features such as the graphological and grammatical features of the 2022 Ekiti State Governorship election campaign posters and to highlight the roles of these features in campaign posters. Through analysis, it was observed that writers of political posters use graphological devices such as capital letters and bold print as forms of foregrounding for stylistic effects. Besides, these stylistic devices were used in the campaign posters to make it easier for the voters to understand the information contained thereon. The devices were equally used as forms of attention-catching devices and to persuade the public to take a stand concerning political candidates. Nevertheless, simple sentences and short phrases were used to enable the electorates to decipher the information written on these posters as means of foregrounding to captivate the readers’ attention while reading the posters.

Keywords

Stylistics, Political Campaign Posters, Election, Advertisement, Politics

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References

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